Competitive Profile Matrix (CPM)
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Competitive Profile Matrix (CPM) |
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|
Simorq |
Competitor |
Competitor |
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|
Critical Success Factors |
Weight |
Rating |
Score |
Rating |
Score |
Rating |
Score |
|
Advertising |
0.05 |
1 |
0.05 |
0 |
0.00 |
0 |
0.00 |
|
Market Penetration |
0.00 |
2 |
0.00 |
0 |
0.00 |
0 |
0.00 |
|
Customer Service |
0.00 |
0 |
0.00 |
0 |
0.00 |
0 |
0.00 |
|
Store Locations |
0.00 |
0 |
0.00 |
0 |
0.00 |
0 |
0.00 |
|
R&D |
0.15 |
2 |
0.30 |
0 |
0.00 |
0 |
0.00 |
|
Employee Dedication |
0.05 |
3 |
0.15 |
0 |
0.00 |
0 |
0.00 |
|
Financial Profit |
0.10 |
1 |
0.10 |
0 |
0.00 |
0 |
0.00 |
|
Customer Loyalty - Network |
0.15 |
1 |
0.15 |
0 |
0.00 |
0 |
0.00 |
|
Market Share |
0.10 |
2 |
0.20 |
0 |
0.00 |
0 |
0.00 |
|
Service Quality |
0.15 |
3 |
0.45 |
0 |
0.00 |
0 |
0.00 |
|
Top Management |
0.10 |
3 |
0.30 |
0 |
0.00 |
0 |
0.00 |
|
Price Competitiveness |
0.15 |
3 |
0.45 |
0 |
0.00 |
0 |
0.00 |
|
Totals |
1.00 |
|
2.15 |
|
0.00 |
|
0.00 |
